Budweiser salutes Jackie Robinson who overcame great odds and opposition to break the color barrier in Major League Baseball. Robinson’s famous number 42 is emblazoned on a baseball being stitched together by hand that brings black and white together through a common bond of the game. Budweiser says this one is for Jackie who rose up in a way that resonates profoundly even today.

RISE

Budweiser salutes Jackie Robinson who overcame great odds and opposition to break the color barrier in Major League Baseball. Robinson’s famous number 42 is emblazoned on a baseball being stitched together by hand that brings black and white together through a common bond of the game. Budweiser says this one is for Jackie who rose up in a way that resonates profoundly even today.

Director: Martin Fougerol

Producers: Carolina Bradilli, Douglas Costa

Role: Production Manager